Mila Simona conveys notions of love through artworks, stories, campaigns and messaging. Exploring the beauty and euphoria as well as pain, power and obsession. 

Fantasy exists within dreams and desires. Heaven and hell, good and evil, morality, redemption and divinity are concepts that will be prominent in campaigns and messaging.  

Inspirations are drawn from Italian film and literature - director Federico Fellini for his explorations of identity and fantasy, Pier Paolo Pasolini for his combination of romance, controversy and symbolism and Alberto Moravia due to his notoriety for portrayals of desire and sexuality. 

The collection comprises classic, timeless pieces, launching with black, white and pink mesh bras and thongs, stockings and handmade leather bras. 

The lingerie and stockings are made in Italy. The lingerie has been produced in Padova, a city in northern Italy west of Venice. The stockings are manufactured in Mantova, Lombardy, this province is world famous for manufacturing beautiful Italian lace stockings. 

The Simona signature style bra and thong with ribbon ties are produced using regenerated mesh materials. 

The leather bras are made from Tuscan leather ethically sourced and handmade. 

For further information please contact info@milasimona.com. 

Mila Simona, founded by Camilla Felici, is a luxury lingerie brand that combines Italian craftsmanship with a deep exploration of love’s duality. Inspired by her Italian heritage and her passion for storytelling, Camilla created Mila Simona to celebrate the beauty, power, and complexity of love - its light and dark, its heaven and hell.

Crafted exclusively in Italy, each piece is designed with sustainability and quality at its core. From regenerated mesh to ethically sourced Tuscan leather, Mila Simona ensures that every creation reflects both elegance and care for the planet. The Classic Mila bra epitomises the brand’s ethos: timeless, versatile, and effortlessly chic.

Drawing inspiration from iconic Italian filmmakers such as Fellini and Pasolini, Mila Simona’s campaigns weave narrative and symbolism into every collection. The upcoming Crimes of Passion campaign explores love’s raw intensity, blending fantasy, morality, and obsession into a provocative visual story.

For Camilla, lingerie is more than just fashion- it’s a form of self-expression. Mila Simona invites women to embrace every facet of their identity, offering pieces that evoke confidence, sensuality, and individuality.

Photography & Words - SAMARA @artofsamara