CONSCIENCE
SUSTAINABILITY
The ambition to play an impactful role in the industry and strive towards a sustainable future is reflected in elements of the brand that promote ethical standards, recycling and innovations in environmentally sustainable materials. Concerted efforts to build and improve sustainability and traceability is of particular strategic relevance to the brand.
MADE IN ITALY
The brand's Italian heritage is important to the label from a design, quality and ethical stance. The lingerie and stockings are all made in Italy with outstanding quality and ethical production standards.
REGENERATED FABRICS
The signature Simona bra and thong are all made using regenerated mesh fabric. The signature styles will continue to all be made from regenerated materials and the brand aims to use more regenerated fabric options within forth coming collections.
ETHICALLY SOURCED
The leather bras are all made using ethically sourced Tuscan leather. Handmade to order therefore minimising waste. The majority of leather is tanned using natural dyes without any chemicals.
PACKAGING
Stockings packaging, boxes and labels are all 95% recyclable.
CHARITY
An estimated 706 million people don't have clean water in their homes or close to where they live. WaterAid is an international non profit organisation working to bring water to the world for those who don’t have access. The charity strives to empower people in need with these life-changing resources. Water – a necessity that is absolutely taken for granted by so many of us when so many in the world are in need. Mila Simona supports WaterAid as our chosen charity. You can find out further details at www.wateraid.org.